Doy charlas Marketing Digital

As the leader of the digital business of +Vision, I am responsible for the launch of the Ecom and the digital strategy for one of the largest retail eyewear brands in Spain (+Vision, ). Reporting directly to the Country Manager, I carry out the following functions:

WEB:
- Development of e-commerce: web architecture, usability, design, integration of new web services, back end, analysis tools.
- Management of ecommerce contents, promotions, prices.
- Responsible for the integrations of new digital functionalities and solutions in the website to optimize KPIs.

DIGITAL MARKETING:
- Definition of the digital strategy based on capture and conversion tools through: Google Adwords SEO/ SEM, Google Tag Manager, Google My Business, Blogging, Facebook Ads, Youtube, Influencers, CRM, Newsletters, Digital Media.
- Planning, execution and analysis of content and marketing campaigns through the main channels (+ Vision and - Social Networks, Blog, CRM , email marketing, Digital Media, SMS).
- Management of the Ambassador Proyect for +Vision and Solaris. Working with Social Media Influencers (Spain Pilot country).

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- CRM development, launch and monitoring.
- GDPR project leader ON & OFF - Overall GDPR project management responsibility with cross-departmental coordination including IT, marketing, sales, accounting, supply chain, finance and human resources.
- Management of the Customer Database.
- Digitalization of company processes for the digital marketing department, e-commerce, CRM, online booking appointment and GDPR project, reports.
- Opening of new sales channels: Amazon Market place, eshops.
- Sales analysis and development of reports on defined KPIs.
- Store support
- Selecting and managing digital agencies.
- Management of the digital budget.
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